AFFINITY MARKETING
Affinity marketing
Create brand value from an affinity partnership with the National Breast Cancer Research Institute.
The benefits your company can gain from affinity marketing include:
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Enhancement of your brand image from an association with the charity
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Greater customer satisfaction (customers feel better for knowing they have indirectly made a donation to charity)
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More customer confidence in your product or service because of your association with their chosen charity.
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Customers will also have a higher lifetime value when sourced through an affinity programme.
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