Create brand value from an affinity partnership with the National Breast Cancer Research Institute.
The benefits your company can gain from affinity marketing include:
Enhancement of your brand image from an association with the charity
Greater customer satisfaction (customers feel better for knowing they have indirectly made a donation to charity)
More customer confidence in your product or service because of your association with their chosen charity.
Customers will also have a higher lifetime value when sourced through an affinity programme.